Show your human side
You’ll get to show your human side when you sit down in front of your webcam to make a video blog. Instead of reading blog posts and having no real idea of who has written them, people will be able to see you and appreciate who you are. It automatically puts a face and a human side on your business and that can help to foster trust.

They make you stand out
There are plenty of businesses out there that are similar to yours. But how many of them are delivering engaging video blogs on a regular basis? If you look around and see that your competitors aren’t producing any videos at all, you’ve got an excellent excuse for persevering with this and producing a simple video at least once a week to connect with your audience in a whole new way.

Show your new products instead of telling them about it
Have you ever sat down and tried to write a blog post explaining your new product? If you have, you’ll know how difficult it can be. So why not ditch the word document and sit in front of the webcam with your product instead? If it’s big you can always get someone else to film you with a video camera and upload that instead. You’ll soon wonder why you never thought to do this before.

Easy to promote via social media
You can ask people to read something. Or you can ask them to watch something. If you’ve got something visual to share with them, they’re arguably more likely to take a look. Promoting your videos via social media sites is a great way to reach out to even more people.